The thrill of a first time is always right.
The heart reacts first; language follows after. Perhaps Matthieu Blazy felt it too.
The breath of his Paris debut show, the tremor of his first atelier collection in New York, and now, the first Métiers d’Art replica show unveiled in Seoul.

In the end, what moves us is always the feeling of a beginning.

Within the vast universe of Chanel, this Métiers d’Art collection holds the time of Coco Chanel, Matthieu’s present, and the future yet to come. In many ways, it mirrors Seoul itself, a city where the old and the new dissolve effortlessly into one another. A place where a radiant past and an unfinished tomorrow shimmer side by side. Neon bleeding across worn walls, silhouettes passing through the lights of the Han River. Tonight, Seoul was never merely a backdrop, but a distinctly modern attitude of our time.

And in the end, the name of that attitude is Seoul.

This is SEOUL. This is CHANEL.